An ordinary odd soul.

Curiosity and genuineness are probably what fuel me most as a human. I've always been fascinated by how experiences are shaped, how stories are told, and how small details can make something feel personal.

As a kid, I was always curating things: cutting newspapers into collection notebooks, designing stages for drama club, planning performance flows, taking photos, and later shaping branding and marketing campaigns.

That curiosity eventually led me to product design. Today, I collect data, observe people, and gather inspiration to design experiences that feel intuitive, meaningful, and true to the brand.

Coming from a marketing background, I care about design not only as an interface, but as a long-term relationship between people, products, and growth. Recently, I've been exploring AI products for creative production, especially for events, exhibitions, concerts, and branded spaces, helping creatives focus more on ideas while making planning and execution feel lighter and more connected.